The future of office environment
CollaBEERation is not only a future workspace design but a corporate identity system (CIS) design. We bring the beer brewing process into working space in near future, according to the research, workers will face a more stressful and competitive working environment; and spend more time on virtual world as technology develops. As a result, the physical and psychological health problems will become more severe than today. We develop the theme of beer brewing by looking at the life of Trappist monks in Belgium; we treasure the balance of work and life, as well as the manual effort in the process. Instead of simply adding the relaxing and elements into working space. The CollaBEERation process design highlights the physical communication and initiates a maximum interaction within the collaboration and participants. CollaBEERation also provides a green environment with sufficient oxygen where workers can experience higher working efficiency but in a more relaxed atmosphere. They will get back to their work after enjoying the outcome of collective entertainment. CollaBEERation is a salutary strategy of CIS because it also brews the mind identity and behaviour identity within the brewing process. The flavour of beer is recognised as the 'Corporate Image and Personality.'
Credit: Georgios Leontiou, Yida Feng, Kevin Zheng.
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